Microsoft Denmark wanted to position its Office 365 suite of tools as relevant towards a creative target group. However, the target group associated the product with not very creative but very dull office work.
The only way we could convince the target group of our claim was to prove it. With something they could relate to. And in the creative world one of the most complex creative processes is writing, producing and shooting af film.
Iconic movies such as Lawrence of Arabia and Spartacus easily had thousands of people involved that all had to stay informed and coordinated. What if we could create a real movie…facilitated solely by Office 365? Wouldn’t that prove our point?