Bordershop
Not a beer campaign
What to do when you are not allowed to show the beer you have to advertise.
In Sweden beer and alcohol is only available at the government controlled “Systembolaget” at prices strictly controlled by the monopoly. Also known among Swedes as “The System”.
Even though thousands of Swedes legally buy cheap beer at BorderShop on the border between Denmark and Germany, you are not allowed to advertise beer in Sweden.
However there are no laws against yellow posters.
So we made a short one.
Social Spread
The poster also made its way to Denmark. Popular Danish IG’er Anders Hemmingsen picked up the campaign.
His followers started tagging their Swedish friends, resulting in even further reach.
Other cases
Welcome to Denmark
Pixi book for peace
Spillehallen
Advertising campaign
Marvelous
Content that moves
Marvelous
Copenhagen
Skt. Petri Passage 5, 2
1165 Copenhagen
+45 31 79 49 00
Marvelous
Stockholm
Grev Turegatan 11A
114 97 Stockholm
+468 56 30 14 00
Marvelous
Oslo
Bryggegata 7
0250 Oslo
+47 22 54 38 80
Marvelous
Helsinki
Perämiehenkatu 12 E
00150 Helsinki
+358 207 426 700
